Response Bias
A tendency for respondents to answer questions in a manner that is not truthful or accurate, often influenced by social desirability or survey design.
191 topics found for
“market research”
Product Sense
The ability to intuitively understand what makes a product successful, including market needs, user experience, and competitive landscape.
Liking Principle
A psychological principle where people are more likely to be influenced by those they like.
Zero Price Effect
A phenomenon where people perceive an item as more valuable when it is free, leading to an increased likelihood of choosing the free item over a discounted one.
Brand Audit
A thorough examination of a brand's current position in the market and its effectiveness in reaching its goals.
Factor Analysis
A statistical method used to identify underlying relationships between variables by grouping them into factors.
Scarcity Principle
The economic theory that suggests limited availability of a resource increases its value, influencing decision-making and behavior.
Scarcity
A psychological principle where people place higher value on objects or opportunities that are perceived to be limited or rare.
Numerosity Bias
The tendency to perceive a greater quantity as a better value, regardless of the actual utility.