Digital Product Manager
A role focused on overseeing the development, launch, and lifecycle of digital products, ensuring they meet market needs and business goals.
191 topics found for
“market research”
Demand Forecasting
The process of predicting future customer demand using historical data and other information.
Association Fallacy
A logical fallacy in which it is assumed that qualities of one thing are inherently qualities of another, due to an irrelevant association.
Exposure Effect
A psychological phenomenon where repeated exposure to a stimulus leads to an increased preference for it.
Perky Effect
A phenomenon where vivid mental images can interfere with actual perception, causing individuals to mistake imagined experiences for real ones.
Pratfall effect
A psychological phenomenon where individuals are perceived as more likable if they make a mistake, provided they are generally competent.
Scarcity Tactics
A dark pattern where availability is falsely limited to pressure users into making a purchase.
Implicit Requirements
Needs and expectations that are not explicitly stated by users but are inferred from their behavior and context.
Value Risk
The risk that the product being developed will not deliver sufficient value to the users, meaning it won't meet their needs or solve their problems.