Value Innovation
The simultaneous pursuit of differentiation and low cost, creating a leap in value for both the company and its customers, often associated with Blue Ocean Strategy.
466 topics found for
“market strategy”
BTL
Below the Line (BTL) refers to marketing activities targeting specific consumer groups through direct channels.
B2C
Business-to-Consumer (B2C), a business model where products or services are sold directly to individual consumers.
Competitive Intelligence
The process of gathering and analyzing information about competitors to inform business strategy and decision-making.
Product Marketing Manager
A professional responsible for promoting a product and driving its adoption in the market, through strategies like market research, positioning, and communication.
Affiliate Marketing
A marketing strategy where affiliates earn a commission for driving sales or traffic to a company's website.
Advocacy Marketing
A marketing strategy that leverages satisfied customers to promote products through word-of-mouth and personal endorsements.
Market Validation
The process of determining whether there is a need or demand for a product in the target market, often through testing and feedback.
Market Gaps
Areas of unmet demand in a market where opportunities for growth and development exist.