Niche Market
A small, specialized market segment focused on a particular product or service, often characterized by a unique demand.
247 topics found for
“market success”
Market Gaps
Areas of unmet demand in a market where opportunities for growth and development exist.
MRD
Market Requirements Document (MRD) is a comprehensive document that outlines the market's needs, target audience, and business objectives for a product.
Red Ocean
A market space that is already crowded with competition, where companies fight for market share, leading to intense rivalry and lower profitability.
Product Positioning
The process of defining how a product is perceived in the minds of consumers, relative to competing products, to create a unique market identity.
Barriers to Entry
Obstacles that make it difficult for new competitors to enter an industry, such as high capital requirements, strong brand loyalty, or regulatory hurdles.
Campaign Management
The process of planning, executing, tracking, and analyzing marketing campaigns.
Product Strategist
A professional responsible for defining the strategic direction of a product, ensuring it aligns with market needs and business objectives.
Customer Development
A framework for discovering and validating the right market for a product, building the right product features, and validating the business model.