Competitive Analysis
A strategic research process that involves evaluating competitors' products, services, and market positions to identify opportunities and threats.
247 topics found for
“market success”
Disruptive Innovation
Innovation that creates a new market and value network, eventually disrupting and displacing established market-leading products or services.
Strategic Differentiation
The process of distinguishing a product or service from its competitors in a way that is meaningful to the target market.
Behavioral Targeting
A marketing strategy that uses user behavior data to deliver personalized advertisements and content.
Product Sense
The ability to intuitively understand what makes a product successful, including market needs, user experience, and competitive landscape.
CTR
Click-Through Rate (CTR) measures the percentage of users who click on a specific link out of the total users who view a page, email, or advertisement.
Product Portfolio Manager
A professional responsible for overseeing and optimizing a company's portfolio of products, ensuring they align with strategic goals and market demands.
Open Rate
The percentage of email recipients who open a given email.
Product Discovery
The process of identifying user needs and market opportunities to inform the development of new products or features.