Strategic Differentiation
The process of distinguishing a product or service from its competitors in a way that is meaningful to the target market.
385 topics found for
“market understanding”
Customer Development
A framework for discovering and validating the right market for a product, building the right product features, and validating the business model.
CAC
Customer Acquisition Cost (CAC) is the total cost associated with acquiring a new customer, including marketing and sales expenses.
Behavioral Targeting
A marketing strategy that uses user behavior data to deliver personalized advertisements and content.
Cannibalization
The reduction in sales of a company's existing products due to the introduction of a new product by the same company.
Product Discovery
The process of identifying user needs and market opportunities to inform the development of new products or features.
Buyer Persona
A semi-fictional representation of an ideal customer based on market research and real data about existing customers.
Product Sense
The ability to intuitively understand what makes a product successful, including market needs, user experience, and competitive landscape.
CTR
Click-Through Rate (CTR) measures the percentage of users who click on a specific link out of the total users who view a page, email, or advertisement.