Test Marketing
A marketing strategy that involves releasing a product to a limited audience to evaluate its market performance before a full-scale launch.
264 topics found for
“marketing analytics”
Go-to-Market (GTM)
A strategy or plan that outlines how a company will launch a product to market, including target audience, marketing tactics, and sales strategy.
Contextual Marketing
A marketing strategy that delivers targeted advertising and content based on the context of the user, such as their behavior or environment.
Market Gaps
Areas of unmet demand in a market where opportunities for growth and development exist.
Advocacy Marketing
A marketing strategy that leverages satisfied customers to promote products through word-of-mouth and personal endorsements.
Multichannel Marketing
A marketing strategy that uses multiple channels to reach and engage customers, such as email, social media, and websites.
MRD
Market Requirements Document (MRD) is a comprehensive document that outlines the market's needs, target audience, and business objectives for a product.
CPOO
Cost Per Objective Option (CPOO) is a metric used to measure the cost efficiency of different marketing options based on achieving specific objectives.
Traffic Sources
The origins of visitors to a website, such as search engines, direct visits, social media, and referrals from other sites.