Neuroselling
The application of neuroscience principles to marketing, aiming to understand consumer behavior and improve marketing strategies.
407 topics found for
“marketing design”
BTL
Below the Line (BTL) refers to marketing activities targeting specific consumer groups through direct channels.
Buyer Persona
A semi-fictional representation of an ideal customer based on market research and real data about existing customers.
Summative Testing
A type of usability testing conducted at the end of the design process to evaluate the effectiveness and overall user experience.
Perky Effect
A phenomenon where vivid mental images can interfere with actual perception, causing individuals to mistake imagined experiences for real ones.
CIRCLES Method
A structured framework for product design that stands for Comprehend the situation, Identify the customer, Report customer needs, Cut through prioritization, List solutions, Evaluate trade-offs, and Summarize recommendations.
Aesthetic Theory
The study of the nature of beauty, art, and taste and the creation and appreciation of beauty.
Design Leadership
The practice of guiding and inspiring teams to create effective, user-centered design solutions that align with business goals.
4 P’S Marketing Mix
The four key elements of marketing: Product, Price, Place, and Promotion, used to develop marketing strategies.