B2C
Business-to-Consumer (B2C), a business model where products or services are sold directly to individual consumers.
473 topics found for
“marketing effectiveness”
ROAS
Return on Advertising Spend (ROAS) measures the revenue generated for every dollar spent on advertising.
4 P’S Marketing Mix
The four key elements of marketing: Product, Price, Place, and Promotion, used to develop marketing strategies.
Go-to-Market (GTM)
A strategy or plan that outlines how a company will launch a product to market, including target audience, marketing tactics, and sales strategy.
Marketing Canon
A set of fundamental principles and guidelines that inform and shape marketing practices.
Test Marketing
A marketing strategy that involves releasing a product to a limited audience to evaluate its market performance before a full-scale launch.
Vertical Market
A market in which vendors offer goods and services specific to an industry, trade, profession, or other group of customers with specialized needs.
Niche Market
A small, specialized market segment focused on a particular product or service, often characterized by a unique demand.
Market Gaps
Areas of unmet demand in a market where opportunities for growth and development exist.