Customer Segmentation
The practice of dividing a customer base into distinct groups based on common characteristics.
473 topics found for
“marketing effectiveness”
CTR
Click-Through Rate (CTR) measures the percentage of users who click on a specific link out of the total users who view a page, email, or advertisement.
Brand Recall
The ability of consumers to remember a brand when prompted by a product category.
Product Adoption Rate
The speed at which users start using a new product, typically measured as a percentage of the target market over a specific period.
Lead Conversion
The process of turning a lead into a customer.
Strategic Differentiation
The process of distinguishing a product or service from its competitors in a way that is meaningful to the target market.
Customer Development
A framework for discovering and validating the right market for a product, building the right product features, and validating the business model.
Behavioral Targeting
A marketing strategy that uses user behavior data to deliver personalized advertisements and content.
Competitive Landscape
The overall market environment in which a business operates, including the strengths and weaknesses of competitors.