Data Analytics
The practice of measuring and analyzing data about digital product adoption, usage, and performance to inform business decisions.
123 topics found for
“marketing efficiency”
Prototyping
The process of creating an early model of a product to test and validate ideas, features, and design choices before full-scale production.
AIaaS
AI as a Service (AIaaS) is a service model where AI tools and algorithms are provided over the internet by a third-party provider.
Customer Conversion
The process of turning potential customers into paying customers, often measured by the conversion rate.
KPI
Key Performance Indicators (KPIs) are quantifiable measures used to evaluate the success of an organization, employee, or project in meeting objectives for performance.
A/B Testing
A method of comparing two versions of a webpage or app to see which performs better in terms of user engagement or conversions.
Ideation
The process of generating a broad set of ideas on a given topic, with no attempt to judge or evaluate them initially.
Value vs. Complexity
A prioritization framework used to assess and compare the value a feature will deliver to users against the complexity and cost of implementing it.
UCD
User-Centered Design (UCD) is an iterative design approach that focuses on understanding users' needs, preferences, and limitations throughout the design process.