Geofencing
A technology that uses GPS or RFID to create virtual boundaries around a geographic area, triggering actions when entered or exited.
123 topics found for
“marketing efficiency”
Competitive Research
The systematic investigation of competitor activities, products, and strategies to gain insights and inform decision-making.
Commodification of Design
The process where design services and outputs become standardized and interchangeable, often leading to competition based primarily on price rather than quality or creativity.
Service Transformation
The process of fundamentally changing how a service is delivered to improve efficiency, user satisfaction, and overall effectiveness.
SEM
Search Engine Marketing (SEM) is a digital marketing strategy used to increase a website's visibility in search engine results pages (SERPs) through paid advertising.
B2G
Business-to-Government (B2G), a business model where products or services are sold to governments.
Stream-Aligned Team
A team structure focused on delivering value streams, often organized around a specific business capability or customer need.
BML
Build-Measure-Learn (BML) is a feedback loop used in Lean Startup methodology where a product is built, its performance is measured, and learnings are used to make improvements.
Prospect
A potential customer who has shown interest in a product or service but has not yet made a purchase.