Funnel Metrics
Measurements that track the effectiveness of each stage of the funnel, such as conversion rates and drop-off points.
123 topics found for
“marketing efficiency”
Channel
A medium through which a product or service is delivered to a customer, including physical and digital channels.
Product Strategy
Product Strategy is a framework that outlines how a product will achieve its business goals and satisfy customer needs.
Rapid Experimentation
The practice of quickly testing and iterating on ideas to validate assumptions and learn from user feedback in a short time frame.
Lead Qualification
The process of evaluating and categorizing potential customers based on their likelihood to purchase.
Warm Lead
A potential customer who has shown interest in a product or service and is more likely to become a customer.
Continuous Delivery
A software development practice where code changes are automatically prepared for a release to production.
Product Backlog
A prioritized list of features, enhancements, and fixes that are intended to be addressed in future product development cycles.
Release Management
The process of overseeing and coordinating the development, testing, and deployment of software releases to ensure they are delivered efficiently and effectively.