Color Psychology
The study of how colors affect perceptions and behaviors.
171 topics found for
“marketing influence”
Persuasion Architecture
A strategic framework that designs user experiences to guide behavior and decisions towards desired outcomes.
Scarcity
A psychological principle where people place higher value on objects or opportunities that are perceived to be limited or rare.
Numerosity Bias
The tendency to perceive a greater quantity as a better value, regardless of the actual utility.
Anchoring
Anchoring (also known as Focalism) is a cognitive bias where individuals rely heavily on the first piece of information (the "anchor") when making decisions.
Herd Behavior
The tendency for individuals to mimic the actions of a larger group, often leading to conformity and groupthink.
Theory of Reasoned Action
A psychological theory that predicts an individual's behavior based on their intention, which is influenced by their attitudes and subjective norms.
Messenger Effect
The phenomenon where the credibility of the source of information influences how the message is received and acted upon.
Behavioral Strategy
The use of behavioral science insights to inform and guide strategic decision-making in organizations.