Market Validation
The process of determining whether there is a need or demand for a product in the target market, often through testing and feedback.
247 topics found for
“marketing success”
Product Launch
The introduction of a new product to the market, involving planning, marketing, and distribution efforts to maximize its initial impact.
Product Adoption Rate
The speed at which users start using a new product, typically measured as a percentage of the target market over a specific period.
Blue Ocean
A market space that is unexplored and uncontested, where companies can create new demand and capture significant market share without much competition.
Product-Market Fit
The degree to which a product satisfies strong market demand, often considered a key indicator of a product's potential for success.
Go-to-Market (GTM)
A strategy or plan that outlines how a company will launch a product to market, including target audience, marketing tactics, and sales strategy.
Test Marketing
A marketing strategy that involves releasing a product to a limited audience to evaluate its market performance before a full-scale launch.
Marketing Canon
A set of fundamental principles and guidelines that inform and shape marketing practices.
Vertical Market
A market in which vendors offer goods and services specific to an industry, trade, profession, or other group of customers with specialized needs.