Shallow Processing
A cognitive approach where information is processed at a surface level, focusing on basic features rather than deeper meaning, often leading to poorer memory retention.
31 topics found for
“meaningful interactions”
MVF
Minimum Viable Feature (MVF) is the smallest possible version of a feature that delivers value to users and allows for meaningful feedback collection.
MVE
Minimum Viable Experience (MVE) is the simplest version of a product that delivers a complete and satisfying user experience while meeting core user needs.
Intelligent Segmentation
The use of AI and advanced analytics to divide users into meaningful segments based on behavior and characteristics.
Iconography
The visual images, symbols, or modes of representation collectively associated with a subject, often used in design to communicate ideas quickly and effectively.
BTL
Below the Line (BTL) refers to marketing activities targeting specific consumer groups through direct channels.
Gambler’s Fallacy
A cognitive bias where individuals believe that past random events affect the probabilities of future random events.
User Centric Mindset
An approach that places the user's needs, preferences, and behaviors at the forefront of all design and development activities.
Social Selling
The use of social media platforms to connect with prospects, build relationships, and ultimately drive sales.