Brand Mark
A symbol, logo, or trademark used to identify a brand.
38 topics found for
“memorability”
Brand Identity
The visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers' minds.
Brand Experience
The totality of all interactions a customer has with a brand, shaping their overall perception and relationship with the brand.
Archetypes
Universal, symbolic patterns and images that derive from the collective unconscious, used in design to create meaningful and resonant experiences.
5-Second Test
A usability test where users are shown a design for 5 seconds to measure recall and initial reactions.
Wordmark
A distinct text-only typographic treatment of a brand name used as a logo.
Visual Fluency
The ease with which visual information can be processed and understood by the viewer.
Train/Test
A method of splitting a dataset into two subsets: one for training a model and another for testing its performance.
Theming
The process of applying a consistent style, motif, or brand identity across a piece of work, design, or user experience to create coherence and enhance the overall aesthetic.