Peak End Rule
A cognitive bias where people judge an experience largely based on how they felt at its peak (most intense point) and its end, rather than the total sum of the experience.
29 topics found for
“memorable experiences”
Bizarreness Effect
A cognitive bias where bizarre or unusual information is better remembered than common information.
Brand Experience
The totality of all interactions a customer has with a brand, shaping their overall perception and relationship with the brand.
Emotional Design
The practice of designing products that evoke specific emotional responses to enhance user experience and engagement.
Sensory Design
The practice of creating products and environments that engage multiple senses, enhancing user experience and emotional connection.
Humor Effect
The psychological phenomenon where humorous content is more easily remembered and perceived positively by users.
Storytelling
The practice of using narrative to communicate information, ideas, or experiences in a compelling and engaging way, often used in marketing and design.
Archetypes
Universal, symbolic patterns and images that derive from the collective unconscious, used in design to create meaningful and resonant experiences.
Self Reference Effect
Also known as Self Relevance Effect, the tendency for individuals to better remember information that is personally relevant or related to themselves.