Between Subjects Design
An experimental design where different groups of participants are exposed to different conditions, allowing for comparison between groups.
An experimental design where different groups of participants are exposed to different conditions, allowing for comparison between groups.
A Gestalt principle stating that elements with a distinct visual feature (e.g., a unique color, size, or shape) capture attention and are perceived as a focal point.
The principle stating that there is a limit to the amount of complexity that users can handle, and if designers don't manage complexity, users will.
Minimum Viable Experience (MVE) is the simplest version of a product that delivers a complete and satisfying user experience while meeting core user needs.
UI/UX design tactics that intentionally manipulate users into taking actions they might not otherwise take.
A usability testing approach where designers assume that users are easily confused and distracted, focusing on simplicity and clarity in design.
A design principle that suggests a pattern for how people read a webpage, dividing it into four quadrants and emphasizing the importance of the top-left and bottom-right areas.
A design principle that ensures a system continues to function at a reduced level rather than completely failing when some part of it goes wrong.
A design principle that suggests interfaces should minimize the need for users to recall information from memory, instead providing cues to aid recognition.