Regulatory Focus Theory
A theory that describes how individuals pursue goals using either a promotion focus (seeking gains) or a prevention focus (avoiding losses).
A theory that describes how individuals pursue goals using either a promotion focus (seeking gains) or a prevention focus (avoiding losses).
The process of providing incentives or rewards to encourage specific behaviors or actions.
The application of game-design elements and principles in non-game contexts to engage and motivate people to achieve their goals.
A strategy where less immediate or tangible rewards are substituted with more immediate or tangible ones to encourage desired behaviors.
A stimulus that gains reinforcing properties through association with a primary reinforcer, such as money or tokens, which are associated with basic needs.
A psychological theory proposed by Abraham Maslow that outlines a five-tier model of human needs, ranging from basic physiological needs to self-actualization.
A psychological state where individuals feel as though the success and well-being of a project or task is their personal responsibility, akin to having an "owner's mentality.".
A cognitive phenomenon where people are more likely to pursue goals or change behavior following a temporal landmark (e.g., new year, birthday).
Capability, Opportunity, Motivation (COM...) is a framework for understanding Behavior (àB).