Goal Gradient Effect
The tendency for people to feel more motivated and accelerate their efforts as they get closer to achieving a goal.
64 topics found for
“motivational design”
Principles Over Processes
A design philosophy that emphasizes core design principles over rigid adherence to standardized processes.
Fogg Behavior Model
A model that explains behavior change through the interaction of three elements: motivation, ability, and triggers.
Maslow’s Hierarchy of Needs
A psychological theory proposed by Abraham Maslow that outlines a five-tier model of human needs, ranging from basic physiological needs to self-actualization.
JTBD
Jobs-To-Be-Done (JTBD) is a framework that focuses on understanding the tasks users are trying to accomplish with a product, emphasizing their goals and motivations over product features.
COM-B Model
Capability, Opportunity, Motivation (COM...) is a framework for understanding Behavior (àB).
Reward Substitution
A strategy where less immediate or tangible rewards are substituted with more immediate or tangible ones to encourage desired behaviors.
Behavioral Product Design
Designing products that leverage behavioral science to influence user behavior in positive ways.
Premack Principle
A strategy where engaging, preferred activities are used to motivate users to complete less engaging, necessary tasks.