Licensing Effect
A cognitive bias where people allow themselves to indulge after doing something positive, believing they have earned it.
64 topics found for
“motivational design”
Zeigarnik Effect
A psychological phenomenon where people remember uncompleted or interrupted tasks better than completed tasks.
Scarcity Principle
The economic theory that suggests limited availability of a resource increases its value, influencing decision-making and behavior.
Integrated Behavior Model
A framework that combines multiple theories to explain and predict behavior, focusing on intention, knowledge, skills, environmental constraints, and habits.
Optimism Bias
A cognitive bias that causes people to believe they are less likely to experience negative events and more likely to experience positive events than others.
Thin Data
Quantitative data that provides broad, numerical insights but often lacks the contextual depth that thick data provides.
Grit
The perseverance and passion for long-term goals, often seen as a key trait for success.
Social Loafing
The tendency for individuals to put in less effort when working in a group compared to when working alone, due to reduced accountability.
CRO
Conversion Rate Optimization (CRO) is the systematic process of increasing the percentage of website visitors who take a desired action, such as making a purchase or filling out a form.