Ethnographic Research
A qualitative research method that studies people in their natural environments to understand their behaviors, cultures, and experiences.
A qualitative research method that studies people in their natural environments to understand their behaviors, cultures, and experiences.
A field research method where researchers observe and interview users in their natural environment to understand their tasks and challenges.
Research conducted in natural settings to collect data on how people interact with products or environments in real-world conditions.
The study of the interplay between individuals and their surroundings, including built environments and natural settings.
A research method that involves observing subjects in their natural environment.
A decision-making rule where individuals choose the option with the highest perceived value based on the first good reason that comes to mind, ignoring other information.
The tendency for people to believe that others are telling the truth, leading to a general assumption of honesty in communication.