IBP
Integrated Business Planning (IBP) is a process that aligns strategic, operational, and financial planning to optimize business performance.
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Product Portfolio Manager
A professional responsible for overseeing and optimizing a company's portfolio of products, ensuring they align with strategic goals and market demands.
Product Owner
A role in Agile development responsible for defining the product vision, prioritizing the product backlog, and ensuring the development team delivers value to users.
CPC
Cost Per Click (CPC) is an online advertising model where the advertiser pays each time a user clicks on their ad.
OCM
Organizational Change Management (OCM) is the process of managing the people side of change to achieve desired business outcomes.
4 P’S Marketing Mix
The four key elements of marketing: Product, Price, Place, and Promotion, used to develop marketing strategies.
Demand Generation
The process of creating awareness and demand for a product or service through marketing activities.
Cost-Benefit
An analysis comparing the costs and benefits of a decision or project to determine its feasibility and value.
Group Product Manager
A role responsible for overseeing multiple product managers and ensuring alignment and collaboration across different product lines within an organization.