Landing Page
A standalone web page created specifically for a marketing or advertising campaign, where visitors land after clicking on a link.
14 topics found for
“online advertising”
Organic Traffic
Visitors who arrive at a website through unpaid search results, often driven by effective SEO strategies.
ZMOT
Zero Moment of Truth (ZMOT) is a concept in marketing that refers to the point in the buying cycle when the consumer researches a product before the seller even knows they exist.
Illusory Truth Effect
A cognitive bias where repeated statements are more likely to be perceived as true, regardless of their actual accuracy.
CTA
Call to Action (CTA) is a prompt that encourages users to take a specific action, such as signing up for a newsletter or making a purchase.