ROAS
Return on Advertising Spend (ROAS) measures the revenue generated for every dollar spent on advertising.
54 topics found for
“online marketing”
SEO
Search Engine Optimization (SEO) is the process of improving a website's visibility and ranking in organic search engine results.
MQL
Marketing Qualified Lead (MQL) is a prospective customer who has shown interest in a company's product or service and meets specific criteria indicating a higher likelihood of becoming a customer.
Landing Page
A standalone web page created specifically for a marketing or advertising campaign, where visitors land after clicking on a link.
Reciprocal Linking
The practice of two websites agreeing to link to each other's content, often used to build relationships and improve SEO.
Converted Lead
A lead that has successfully become a customer.
Merchandising
The strategic promotion, placement, and persuasive presentation of digital products or services within an online platform to maximize sales, engagement, and user satisfaction.
ToFu
Top of Funnel (ToFu) is the initial stage in the sales funnel where potential customers become aware of a product or service.
Organic Traffic
Visitors who arrive at a website through unpaid search results, often driven by effective SEO strategies.