Domain Authority
A metric that predicts how well a website will rank on search engine result pages (SERPs), based on factors like backlink quality and quantity.
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Rich Media
Digital advertising that includes advanced features like video, audio, or interactive elements to engage users.
Phygital
A blend of physical and digital experiences to create a cohesive user experience.
Page Authority
A metric that predicts how well a specific page will rank on search engine result pages (SERPs).
MoFu
Middle of Funnel (MoFu) is the stage in the sales funnel where leads are being nurtured and evaluated before becoming sales-ready.
Infomediary
An intermediary that gathers and provides information to users, typically in an online context.
CPM
Cost Per Thousand (CPM) is a metric used in advertising to denote the cost of 1,000 impressions or views of an advertisement.
On-Page SEO
The practice of optimizing individual web pages to rank higher and earn more relevant traffic in search engines, focusing on both the content and HTML source code.
Off-Page SEO
The practices used to improve a website's position in search engine results through activities outside the website, such as backlinking and social media engagement.