Banner Blindness
A phenomenon where users consciously or subconsciously ignore banner-like information or advertisements on websites.
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“online marketing”
Social Proof
A psychological phenomenon where people follow the actions of others in an attempt to reflect correct behavior for a given situation.
Focus Groups
A qualitative research method where a small group of people discuss a product, service, or concept to gather diverse insights and opinions.
Decoy Effect
A cognitive bias where consumers change their preference between two options when presented with a third, less attractive option.
Omnichannel
A seamless and integrated customer experience across multiple channels, such as online, mobile, and in-store.
Bounce Rate
The percentage of visitors to a website who navigate away from the site after viewing only one page.
Web Crawler
An automated program used by search engines to browse the internet and index web pages, aiding in the retrieval of relevant information during a search query.
Visual Identity
The visual elements of a brand, such as color, design, and logo, that communicate the brand to consumers.
Rich Snippets
Enhanced search results that include additional visual or informational elements beyond the standard text, often derived from structured data on a webpage.