Design Tradeoffs
The compromises made between different design options, balancing various factors like usability, aesthetics, and functionality.
The compromises made between different design options, balancing various factors like usability, aesthetics, and functionality.
A decision-making rule where individuals choose the option with the highest perceived value based on the first good reason that comes to mind, ignoring other information.
A pricing strategy that offers a middle option with substantial value at a moderate price, often perceived as the best deal by users.
An approach to design that relies on data and analytics to inform decisions and measure success.
A cognitive bias where people prefer a smaller set of higher-quality options over a larger set with lower overall quality.
A decision-making strategy that involves choosing an option that meets the minimum requirements rather than seeking the optimal solution, balancing effort and outcome.
A graphical representation of the distribution of numerical data, typically showing the frequency of data points in successive intervals.
A theory in economics that models how rational individuals make decisions under risk by maximizing the expected utility of their choices.
A framework suggesting there are two systems of thinking: System 1 (fast, automatic) and System 2 (slow, deliberate), influencing decision-making and behavior.