Prescriptive Analytics
The use of data, algorithms, and machine learning to recommend actions that can achieve desired outcomes.
The use of data, algorithms, and machine learning to recommend actions that can achieve desired outcomes.
Cost Per Objective Option (CPOO) is a metric used to measure the cost efficiency of different marketing options based on achieving specific objectives.
Moment of Truth (MoT) refers to any instance where a customer interacts with a brand, product, or service in a way that leaves a significant impression.
The approach a company takes to manage and market its portfolio of products, ensuring each product supports the overall business strategy.
The orchestration and optimization of design operations to improve efficiency, quality, and impact of the design function within an organization.
The practice of using data analytics and metrics to make informed decisions, focusing on measurable outcomes and efficiency rather than intuition or traditional methods.
The compromises made between different design options, balancing various factors like usability, aesthetics, and functionality.
A learning phenomenon where information is better retained when study sessions are spaced out over time rather than crammed in a short period.
The process of assigning target keywords to specific pages on a website to optimize each page for relevant search terms and improve overall SEO strategy.