Brand Experience
The totality of all interactions a customer has with a brand, shaping their overall perception and relationship with the brand.
313 topics found for
“overall experience”
Backstage
Elements of a service or product that are not visible to the user but are essential for delivering the front-stage experience.
Interaction Modeling
The process of creating representations of how users will interact with a system, including the flow of interactions and the overall experience.
Emotional Design
The practice of designing products that evoke specific emotional responses to enhance user experience and engagement.
Sensory Design
The practice of creating products and environments that engage multiple senses, enhancing user experience and emotional connection.
Archetypes
Universal, symbolic patterns and images that derive from the collective unconscious, used in design to create meaningful and resonant experiences.
MoT
Moment of Truth (MoT) refers to any instance where a customer interacts with a brand, product, or service in a way that leaves a significant impression.
Service Design
The practice of planning and organizing people, infrastructure, communication, and material components of a service to improve its quality and the interaction between service providers and customers.
CX
Customer Experience (CX) is the overall perception and feeling a customer has when interacting with a company, its products, or services.