Risk Compensation
The theory that people adjust their behavior in response to the perceived level of risk, often taking more risks when they feel more protected.
80 topics found for
“perceived importance”
Brand Personality
The set of human characteristics associated with a brand, which shape how consumers perceive it.
Boundary Extension
A cognitive bias where people remember scenes as being more expansive than they actually were.
Prägnanz
A Gestalt principle stating that people will perceive and interpret ambiguous or complex images as the simplest form(s) possible.
POUR
Perceivable, Operable, Understandable, and Robust (POUR) are the four main principles of web accessibility.
Availability Bias
A cognitive bias where people overestimate the importance of information that is readily available.
Aesthetic-Usability Effect
The phenomenon where users perceive aesthetically pleasing designs as more usable, regardless of the actual usability.
Numerosity Bias
The tendency to perceive a greater quantity as a better value, regardless of the actual utility.
Myopic Loss Aversion
A cognitive bias where individuals tend to avoid risks when they perceive potential losses more acutely than potential gains.