Bandwagon Effect
A psychological phenomenon where people do something primarily because others are doing it.
80 topics found for
“perceived importance”
Zero-Risk Bias
A cognitive bias where people prefer the option that seems to eliminate risk entirely, even if another option offers a greater overall benefit.
Neuroaesthetics
The study of how the brain perceives and responds to art and design, exploring the neural basis for aesthetic experiences.
Worse-Than-Average Effect
A cognitive bias where individuals underestimate their own abilities and performance relative to others, believing they are worse than average.
Voice and Tone
The style and attitude of the communication in a product, reflecting the brand's personality and affecting how messages are perceived by users.
Multistability
A key aspect of Gestalt psychology that explains the tendency for ambiguous images to pop back and forth unstably between alternative interpretations in the mind.
Loss Aversion
A cognitive bias where the pain of losing is psychologically more powerful than the pleasure of gaining.
Truth Bias
The tendency for people to believe that others are telling the truth, leading to a general assumption of honesty in communication.
Figure-Ground
A Gestalt principle that describes the visual relationship between a figure and its background, crucial for understanding visual perception.