Proximity
A Gestalt principle that states objects that are close to each other tend to be perceived as a group.
A Gestalt principle that states objects that are close to each other tend to be perceived as a group.
A pricing strategy where a high-priced option is introduced first to set a reference point, making other options seem more attractive in comparison.
A phenomenon where people perceive an item as more valuable when it is free, leading to an increased likelihood of choosing the free item over a discounted one.
Web Accessibility Initiative (WAI) is a program developed by W3C to improve web accessibility.
A cognitive bias where people perceive past events as having been more predictable than they actually were.
A theory that explains how information is processed through different sensory modalities, such as visual, auditory, and tactile.
The way information is presented to users, which can significantly influence their decisions and perceptions.
Time to Value (TTV) is a metric that measures the time it takes for a customer to realize the value of a product or service after purchase.
A key aspect of Gestalt psychology where complex patterns arise out of relatively simple interactions.