Focus Groups
A qualitative research method where a small group of people discuss a product, service, or concept to gather diverse insights and opinions.
123 topics found for
“perception enhancement”
Difference Threshold
The minimum difference in stimulus intensity that a person can detect, also known as the just noticeable difference (JND).
Illusory Correlation
The perception of a relationship between two variables when no such relationship exists.
Paradox of Value
An economic theory that explains why some necessities, such as water, are less expensive than non-essentials, like diamonds, despite their greater utility.
Visual Fluency
The ease with which visual information can be processed and understood by the viewer.
Visual Cueing
The use of visual elements to draw attention to important information or guide user actions.
Focal Point
A Gestalt principle stating that elements with a distinct visual feature (e.g., a unique color, size, or shape) capture attention and are perceived as a focal point.
Brand Story
The narrative that communicates the history, mission, and values of a brand, creating an emotional connection with the audience.
Experience Design
The practice of designing products, services, and environments with a focus on the overall user experience.