Visual Weight
The perceived heaviness or importance of an element in a design, influenced by factors such as size, color, and contrast.
75 topics found for
“perception enhancement”
Myopic Loss Aversion
A cognitive bias where individuals tend to avoid risks when they perceive potential losses more acutely than potential gains.
Multimodal Theory
A theory that explains how information is processed through different sensory modalities, such as visual, auditory, and tactile.
Brand Touchpoint
Any interaction or communication between a brand and its audience.
Brand Promise
The commitment a brand makes to its customers about the quality and experience they can expect.
Salience Bias
A cognitive bias where people focus on the most noticeable or prominent information while ignoring less conspicuous details.
Conspicuity
The ability of an object to stand out and attract attention within its environment.
Actor-Observer Bias
A cognitive bias that causes people to attribute their own actions to situational factors while attributing others' actions to their character.
Group Attribution Error
A cognitive bias where people attribute group behavior to the characteristics of the group members rather than the situation.