Color Accessibility
Ensuring that color choices in design are inclusive and usable by people with color vision deficiencies.
123 topics found for
“perception enhancement”
Social Desirability Bias
The tendency for individuals to present themselves in a favorable light by overreporting good behavior and underreporting bad behavior in surveys or research.
Mental Accounting
A behavioral economics concept where people categorize and treat money differently depending on its source or intended use.
Brand Attributes
The characteristics and qualities that define a brand and distinguish it from competitors.
Desirability Study
A research method used to determine how desirable a product or feature is to potential users.
Brand Archetypes
The use of universal character types and personalities to define and communicate a brand's identity.
Brand Alignment
The practice of ensuring that all brand activities and communications are consistent with the brand's values, mission, and identity.
Hot Hand Fallacy
The mistaken belief that a person who has experienced success in a random event has a higher probability of further success in additional attempts.
Hostile Attribution Bias
A cognitive bias where individuals interpret others' behaviors as having hostile intent, even when the behavior is ambiguous or benign.