Focusing Effect
A cognitive bias where people place too much importance on one aspect of an event, causing errors in judgment.
123 topics found for
“perception enhancement”
Truth Bias
The tendency for people to believe that others are telling the truth, leading to a general assumption of honesty in communication.
Scarcity Principle
The economic theory that suggests limited availability of a resource increases its value, influencing decision-making and behavior.
Expectation Effect
The phenomenon where individuals' expectations about a situation influence their actual experience of that situation.
Brand Personality
The set of human characteristics associated with a brand, which shape how consumers perceive it.
Brand Experience
The totality of all interactions a customer has with a brand, shaping their overall perception and relationship with the brand.
Intentionality Bias
The tendency to attribute intentional actions to others' behaviors, often overestimating their intent.
Relativity
A principle often used in behavioral economics that suggests people evaluate options based on relative comparisons rather than absolute values.
Illusion of Transparency
A cognitive bias where individuals overestimate how well their thoughts, feelings, and emotions are understood by others.