Ratio Bias
A cognitive bias where people judge the likelihood of an event based on its relative size rather than absolute probability.
123 topics found for
“perception enhancement”
Iconic Memory
A type of sensory memory that briefly holds visual information for a fraction of a second.
Connectedness
A Gestalt principle suggesting that elements are perceived as a single unit or group if they share an organizing visual cue like bullet points, or connecting lines.
Product Positioning
The process of defining how a product is perceived in the minds of consumers, relative to competing products, to create a unique market identity.
Gestalt Theory
A set of principles describing how the human mind organizes visual information into meaningful wholes.
Clustering Illusion
A cognitive bias where people see patterns in random data.
Voice and Tone
The style and attitude of the communication in a product, reflecting the brand's personality and affecting how messages are perceived by users.
Certainty Effect
A cognitive bias where people give greater weight to outcomes that are certain compared to those that are merely probable.
Negativity Bias
The tendency to give more weight to negative experiences or information than positive ones.