Lead Conversion Rate
The percentage of leads that convert into customers.
123 topics found for
“performance marketing”
Product Portfolio Manager
A professional responsible for overseeing and optimizing a company's portfolio of products, ensuring they align with strategic goals and market demands.
Benchmarking
The practice of comparing performance metrics to industry bests or best practices from other companies.
ROAS
Return on Advertising Spend (ROAS) measures the revenue generated for every dollar spent on advertising.
Sales Metrics
Data points that represent an individual's, team's, or company's performance in the sales process.
CPC
Cost Per Click (CPC) is an online advertising model where the advertiser pays each time a user clicks on their ad.
Page Authority
A metric that predicts how well a specific page will rank on search engine result pages (SERPs).
BSC
Balanced Scorecard (BSC) is a strategic planning and management system used to align business activities to the vision and strategy of the organization.
Organic Traffic
Visitors who arrive at a website through unpaid search results, often driven by effective SEO strategies.