CTR
Click-Through Rate (CTR) measures the percentage of users who click on a specific link out of the total users who view a page, email, or advertisement.
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“performance measurement”
Bounce Rate
The percentage of visitors to a website who navigate away from the site after viewing only one page.
Annual Recurring Revenue
A metric that shows the revenue that a company can expect to receive annually from its customers for subscriptions or services.
SMART Goals
Specific, Measurable, Achievable, Relevant, and Time-bound (SMART) Goals are a framework for setting and achieving clear objectives.
Domain Authority
A metric that predicts how well a website will rank on search engine result pages (SERPs), based on factors like backlink quality and quantity.
CPC
Cost Per Click (CPC) is an online advertising model where the advertiser pays each time a user clicks on their ad.
Outcomes Over Outputs
A focus on the results or benefits of a project rather than the activities or deliverables produced.
ARPA
Average Revenue Per Account (ARPA) is a metric used to measure the average revenue generated per user or account.
SLA
A Service Level Agreement (SLA) is a formal contract between a service provider and a customer that defines the level of service expected.