Customer Life Cycle
The stages a customer goes through from awareness to purchase and post-purchase activities.
57 topics found for
“personal growth”
Relationship Intelligence
The use of data and insights to understand and manage relationships with customers and prospects.
Customer Delight
The process of exceeding customer expectations to create a positive emotional reaction.
Buyer Persona
A semi-fictional representation of an ideal customer based on market research and real data about existing customers.
Engagement Score
A metric used to rank leads based on their engagement with a brand, indicating their readiness to purchase.
Emotional Intelligence
The ability to recognize, understand, and manage one's own emotions and the emotions of others.
CX
Customer Experience (CX) is the overall perception and feeling a customer has when interacting with a company, its products, or services.
Maslow’s Hierarchy of Needs
A psychological theory proposed by Abraham Maslow that outlines a five-tier model of human needs, ranging from basic physiological needs to self-actualization.
Bundling Bias
A cognitive bias where individuals evaluate the value of bundled items differently than they would if the items were evaluated separately.