Maslow’s Hierarchy of Needs
A psychological theory proposed by Abraham Maslow that outlines a five-tier model of human needs, ranging from basic physiological needs to self-actualization.
A psychological theory proposed by Abraham Maslow that outlines a five-tier model of human needs, ranging from basic physiological needs to self-actualization.
A cognitive bias where individuals overestimate their own abilities, qualities, or performance relative to others.
A cognitive bias where individuals evaluate the value of bundled items differently than they would if the items were evaluated separately.
The strategy of placing a brand in the market to occupy a distinct and valued place in the minds of the target audience.
A brand architecture strategy where multiple distinct brands are managed under a single parent company.
The extent to which a brand is seen or experienced by potential customers through various media channels.
The perseverance and passion for long-term goals, often seen as a key trait for success.
AI as a Service (AIaaS) is a service model where AI tools and algorithms are provided over the internet by a third-party provider.
The percentage of users who start but do not complete a desired action, such as completing a form or purchasing a product.