Social Proof
A psychological phenomenon where people follow the actions of others in an attempt to reflect correct behavior for a given situation.
A psychological phenomenon where people follow the actions of others in an attempt to reflect correct behavior for a given situation.
The process of breaking down decisions into smaller, manageable stages to simplify the decision-making process.
The process of distinguishing a product from its competitors through unique features, benefits, or branding to attract and retain customers.
Products manufactured by one company for sale under another company's brand name.
A statistical method used to assess the generalizability of a model to unseen data, involving partitioning a dataset into subsets for training and validation.
Conversion Rate Optimization (CRO) is the systematic process of increasing the percentage of website visitors who take a desired action, such as making a purchase or filling out a form.
New Product Development (NPD) is the complete process of bringing a new product to market, from idea generation to commercialization.
A symmetrical, bell-shaped distribution of data where most observations cluster around the mean.
The process of planning, creating, and managing content in a way that is user-centered and purpose-driven.