Behavioral Targeting
A marketing strategy that uses user behavior data to deliver personalized advertisements and content.
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“personalized content”
Intelligent Segmentation
The use of AI and advanced analytics to divide users into meaningful segments based on behavior and characteristics.
Humor Effect
The psychological phenomenon where humorous content is more easily remembered and perceived positively by users.
Information Hierarchy
The arrangement of information in a way that prioritizes the most important content, guiding users through the information in a logical order.
GPT
Generative Pre-trained Transformer (GPT) is a type of AI model that uses deep learning to generate human-like text based on given input.
Bottom-Up IA
An approach to information architecture that starts with the details and builds up to a comprehensive structure.
Discoverability
The ease with which users can find new features or content within a product.
Information Scent
The cues and hints that users follow to find information online, based on perceived relevance and usefulness.
Brand Voice
The distinct personality and style of a brand as expressed through its communication channels.