Experience Team
A team focused on designing and improving the user experience across products and services.
A team focused on designing and improving the user experience across products and services.
The totality of all interactions a customer has with a brand, shaping their overall perception and relationship with the brand.
The practice of designing products, services, and environments with a focus on the overall user experience.
Minimum Viable Experience (MVE) is the simplest version of a product that delivers a complete and satisfying user experience while meeting core user needs.
The process of triggering particular aspects of a person's identity to influence their behavior or decisions.
The concept of providing flexible and adaptive user interactions based on user input and behavior.
Moment of Truth (MoT) refers to any instance where a customer interacts with a brand, product, or service in a way that leaves a significant impression.
A framework inspired by Maslow's Hierarchy of Needs, applied to user experience design, prioritizing basic functionality and reliability before enhancing usability and delight.
A cognitive bias where people rely too heavily on their own perspective and experiences when making decisions.