User Control
The ability of users to influence the behavior and outcomes of a system or product, allowing them to interact with it according to their preferences.
224 topics found for
“personalized experiences”
Microcopy
Small bits of text in user interfaces, such as instructions, labels, and error messages, that help guide users through interactions.
Mere Exposure Effect
A psychological phenomenon where people develop a preference for things simply because they are familiar with them.
Horn Effect
A cognitive bias where one negative trait of a person or thing influences the perception of other traits.
State-Dependent Memory
A phenomenon where people are more likely to remember information when they are in the same state of consciousness as when they learned it.
Contextual Marketing
A marketing strategy that delivers targeted advertising and content based on the context of the user, such as their behavior or environment.
A/B Testing
A method of comparing two versions of a webpage or app to see which performs better in terms of user engagement or conversions.
IxD
Interaction Design (IxD) focuses on creating engaging interfaces with well-thought-out behaviors.
BTL
Below the Line (BTL) refers to marketing activities targeting specific consumer groups through direct channels.