Moral Suasion
The act of persuading individuals or organizations to act in a certain way based on moral arguments or appeals.
30 topics found for
“persuasion”
Endowment Effect
A cognitive bias where people ascribe more value to things merely because they own them.
RTB
Reasons to Believe (RTB) is a marketing concept that refers to the evidence or arguments that support a product's claims and persuade consumers of its benefits.
Framing
The way information is presented to users, which can significantly influence their decisions and perceptions.
Third-Person Effect
A cognitive bias where people tend to believe that others are more affected by media messages and persuasive communications than they are themselves.
Backfire Effect
A cognitive bias where individuals strengthen their beliefs when presented with evidence that contradicts them.
Messenger Effect
The phenomenon where the credibility of the source of information influences how the message is received and acted upon.
Informational Influence
The change in opinions or behavior that occurs when individuals conform to the information provided by others.
Illusory Truth Effect
A cognitive bias where repeated statements are more likely to be perceived as true, regardless of their actual accuracy.