SCR
Situation-Complication-Resolution (SCR) is a communication and problem-solving framework used to structure information clearly and logically.
30 topics found for
“persuasion”
Scarcity Tactics
A dark pattern where availability is falsely limited to pressure users into making a purchase.
Scarcity Principle
The economic theory that suggests limited availability of a resource increases its value, influencing decision-making and behavior.
Scarcity
A psychological principle where people place higher value on objects or opportunities that are perceived to be limited or rare.
Relativity
A principle often used in behavioral economics that suggests people evaluate options based on relative comparisons rather than absolute values.
Neuroselling
The application of neuroscience principles to marketing, aiming to understand consumer behavior and improve marketing strategies.
Informational Influence
The change in opinions or behavior that occurs when individuals conform to the information provided by others.
Illusory Truth Effect
A cognitive bias where repeated statements are more likely to be perceived as true, regardless of their actual accuracy.
Fogg Behavior Model
A model that explains behavior change through the interaction of three elements: motivation, ability, and triggers.