Captology
The study of computers as persuasive technologies, focusing on how they can change attitudes or behaviors.
28 topics found for
“persuasive design”
Digital Rhetoric
The study of how digital media and technologies influence the way we communicate and persuade.
Persuasion Architecture
A strategic framework that designs user experiences to guide behavior and decisions towards desired outcomes.
Persuasive Technology
Technology designed to change attitudes or behaviors of users through persuasion and social influence, but not coercion.
Authority Principle
A principle that suggests people are more likely to comply with requests or follow suggestions from authority figures.
Fogg Behavior Model
A model that explains behavior change through the interaction of three elements: motivation, ability, and triggers.
Framing
The way information is presented to users, which can significantly influence their decisions and perceptions.
Presuasion
A technique used to prime an audience before delivering a persuasive message.
Endowment Effect
A cognitive bias where people ascribe more value to things merely because they own them.